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About Manchester Metropolitan University

Manchester Metropolitan University (MMU) is the 2nd largest university in UK. It was founded in 1970 and currently has approximately 36,000 students, 4,300 staff and partnerships with over 70 professional bodies and associations. The University is proud that 92%* of the 2007 graduates went straight into employment or further study within six months of graduation. Manchester Metropolitan University is today the UK’s most popular university, receiving over 52,000 applications per year.

 

Why choose MMU’s BSc (Hons) International Consumer Marketing ?

  • This course allows eligible students to convert their Higher National Diploma to a UK Bachelors Degree in one year.
  • This Course contains Chartered Institute of Marketing (CIM) approved content and allows graduates entry to the CIM Professional Postgraduate Diploma
  • This Course aims to prepare you for a career in a wide variety of roles in the commercial, public and voluntary sectors, including brand design and product management, advertising and public relations, sales and key account management. Recent graduates have gone into employment in the advertising, retail, leisure and manufacturing sectors.

What will I be studying?

  • This course explores the relationship between producers and consumers, the development of products and the theory of marketing and its application. You will learn how to develop products and effective solutions to the challenges facing the marketing of products to consumers.
  • Units studied include marketing communications, innovative brand design, consumer behaviour, consumer relationship marketing, competitive marketing strategy, retailing and buying, and creative communication and interactive media.

Career Opportunities

91%* of business, management, and marketing graduates go straight into employment and/or further study.

The courses aim to prepare you for a career in a wide variety of roles in the commercial, public and voluntary sectors, including brand design and product management, advertising and public relations, sales and key account management. Recent graduates have gone into employment in the advertising, retail, leisure and manufacturing sectors.

 

 

 


Study options:

 

Admission requirements:

Students must be at least 16 years old at the time of application. All applicants must sit for a free English proficiency test. The result will determine the level the applicant starts his or her course of study.


Duration:
12 months

Mode
Full Time / Part Time

Student - Teacher Ratio:
40 : 1

Delivery Model:

Top-Up/Final Year - 3rd Year Programme


Award of Degree

Degree awarded to students is identical to the degree awarded on campus at Manchester Metropolitan University.

Intakes

  • Term 3: Late January/Early February
  • Term 2: June
  • Term 1: Late September/Early October

Year/Level 3 - Core Units

  • Brand Management.
  • Company Based Case Study
  • Competitive Marketing Strategy
  • Global Sourcing and Retail Management
  • Creative Communication

Assessment

  • Modules are assessed though a combination of in-course assessments and examinations

Admission requirements:

    For Year 3 Entry:

  • Successful completion of the second year of an appropriate Higher National Diploma and with 50% or more Credits at Merit level or above or;
  • Successful completion of the second year/level of another degree programme in a subject or subjects appropriate to their intended programme of study.

English Language Requirement:

Applicants must have sufficient command of the English language to meet the requirements of the programme in every respect and are normally expected to have attained either a grade C or above in GCSE English Language, or its equivalent.
International students for whom English is not their first language must achieve the following level of English proficiency

IELTS
TOEFL IBT
(Internet Based Test)
TOEFL IBT
(Computer Based Test)
6 or above
540 or above
213 or above

 

Other Qualifications:

Applications are also welcomed from those without formal entry qualifications or who do not meet the precise entry requirements specified but who can nevertheless demonstrate through some other means their potential ability to satisfactorily complete the programme.

* Based on applications received in 2011/12. Date provided by UCAS

Course Fee - International Students


Course Fee
Amount
GST
Total
Registration Fee
S$     200.00
S$   14.00
S$     214.00
Administration Fee
S$     400.00
S$   28.00
S$     428.00
Course Fee
S$ 12,000.00
S$ 840.00
S$ 12,840.00
Total
S$ 12,600.00
S$ 882.00
S$ 13,482.00


Course Fee - Local Students


Course Fee
Fee
GST
Total
Registration Fee
S$     100.00
S$   7.00
S$     107.00
Course Fee
S$ 12,000.00
S$ 840.00
S$ 12,840.00
Total
S$ 12,100.00
S$ 847.00
S$ 12,947.00

 

 


Contact Information



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If you need more information, please contact our marketing consultants:

AEC College Pte Ltd
167 Jalan Bukit Merah,
Connection 1, Tower 4, #02-13,
Singapore 150167.

Tel:  (65) 64120700
       (65) 64120703
Fax: (65) 64120750

E-mail: lisa@aec.edu.sg
E-mail: knowledge@aec.edu.sg


Birmingham City University Website: http://www.bcu.ac.uk/