Advanced Diploma in Travel and Tourism

Award

AEC College Pte Ltd

Programme Objective

To arm and train students in operational management, marketing and control of travel related services. Careers in Travel and Tourism involve the sharing of customs, unique peculiarities/features and geography of destinations and attractions .to guests and tourists. The close interaction with tourists and travelers is suitable for those with are articulate, with a flair for meeting people and involving them with activities and events.

Duration

8 months with optional 6 months industrial attachment

Mode

Full Time

Programme Outline

• MICE - Meetings, Incentives, Conventions and Exhibitions
• Tourism Itinerary Preparation, Costing  & Documentation
• Interpersonal skills & Customer Service Quality
• Travel & Tourism Operations Management
• Tourism Accounting
• Tourism Sales & Marketing
• Economics
• Finance & Business Plan Administration
• Product Development Co-Ordination
• Global Distribution System (GDS) - GALILEO/ABACUS (FOC)

MICE

• Contracting potential exhibitors and suppliers
• Designing, writing up and presenting the conference programme for customer
• Drawing appropriate floor plans
• Administering and overseeing the exhibition
• Evaluating the success of the exhibition

Tourism Itinerary Preparation, Costing & Documentation

• Establishing client needs
• Determining the components of an itinerary
• Contingency planning and alternative components
• Designing functional itineraries and programmes
• Calculating and presenting costing
• Processing of correspondence
• Issuing of documentation
• Finalisation procedures

Interpersonal Skills & Customer Service Quality

• Personal presentation
• Communication skills
• Team work skills
• Characteristics of excellent customer service
• Techniques to handle difficult customer situations
• Effective questioning and communication techniques
• Steps of the selling process
• Conditions of sale and other product technicalities

Travel & Tourism Operations Management

• Co-ordinating technical operations and staff
• Building and co-ordinating teams
• Implementing quality assurance
• Complaint handling
• Links between employees and management
• Role and structure of the retail travel sector
• Maintaining agency records
• Maintaining supplies of brochures
• Industry terminology
• Commission procedures
• Providing assistance to customers
• Quality control procedures
• Effective work scheduling
• Business project by applying the following skills and knowledge
• Planning, organising and decision making
• Communication
• Sales and marketing
• Supervision and training
• Accounting
• Controlling and monitoring

Tourism Accounting

• Basic cash accounting records and reports
• Basic accrual accounting records and reports
• Basic concepts of financial analysis
• Basic accounting and credit management practices

Tourism Sales & Marketing

• Coordination of sales and promotional activities
• Planning implementation of sales activities and calls
• Participation in trade and consumer shows
• Familiarisations
• Presentations to customers
• Marketing planning
• Market activities
• Business relationships
• Monitoring the market place
• Market reports
• Statistical analysis

Economics

• Basic Principles
• Overview of the world economy
• Basic economic data
• Economic business level fluctuations
• Market structure
• Current business management issues
• Political and social influences on business
• Tourism enterprises
• Tourism demand and supply, equilibrium in tourism markets
• Balance of tourists payments, exchange rates, trade flows on economy
• Tourism growth and national economies
• Multiplier effect
• Multinationals in travel and tourism
• Economic roles of government
• Tourism investment

 Finance & Business Plan Administration

• Simple financial calculations and analyses
• Simple computer applications
• Links between business, marketing and financial planning
• Budget preparation
• Assessing managerial effectiveness
• Foundations of business plans
• The role of the team in implementing and monitoring the business plan

Travel & Tourism Law

• Origin and source of the law
• Civil and criminal law
• Contract law
• Principal and agency agreements
• Insurance legislation
• Travel agency licensing legislation including compensation fund
• Industrial relations legislation
• Relevant reforms or new legislation

Product Development Co-Ordination

• Product development and the decision making process
• Marketing information systems and product development
• Product development process
• Project management techniques

Intakes

Next intake in 2011

Schedule

N.A.

Assessment

Assessments are set by the designated lecturer and subject to moderation by the Academic Board. The assessment of each subject will be based on 60% for final exam and 40% for presentations and projects.

Delivery Method

Classroom face to face and self study

Entry Requirement

18 years; Diploma or equivelent; IELTS 4.5 or pass in English level 4 from AEC/Brighton school or Equivelent

Programme Fees

Course	Fee	7% GST	Total Amount
Advanced Diploma in Travel & Tourism	S$7,000.00	S$490.00	S$7,490.00
Others	Fee	7% GST	Total Amount
Registration Fee	S$200.00	S$14.00	S$214.00
Admistion Fee	S$400.00	S$28.00	S$428.00

Medical Check Up

Upon obtaining of approval of student pass you are advised to make a provision of $100 - $200 for medical checks and visa required by the immigration in Singapore. The usual cost of the medical check up will be at approximately S$60 - S$80.

Living Costs

Students staying in Singapore will incur expenses of approximately S$600 - S$800 a month including transportation, food and housing (room sharing costs). This will depend on the lifestyle of the student.

Application Procedure

Students need to submit the following documents to find the eligibility for the programme.

• AEC Admissions Application Form
• ICA’s Form 16 & New V36
• Photocopy of applicant’s travel documents.
• Photocopy of applicants original birth certificate or other documentary evidence of Birth with both parents’ name if there is no Birth Certificate. In cases where a Notarial Certificate is submitted, a photocopy of the official Birth Document or other documentary evidence must still be included.
• Educational Certificates & Transcripts. In cases where a Notarial Certificate is submitted, a copy of the Education Certificate and result transcripts must still be included.
• 2 Passport sized photos.
• Documentary proof of financial ability. (for visa required countries)
• Bank statement/fixed deposit accounts/savings accounts