Advanced Diploma in Retailing (Retail Management)

Award

AEC College Pte Ltd

Programme Objective

The programme aims to train, coach and impart skills to students to perform roles in the Hospitality Industry. Careers in Hospitality revolve greatly on fulfilling and even exceeding guest requirements and expectations. It is challenging, rewarding and at times even glamorous as you get to meet important and celebrity guests. It is also down-to-earth as you meet all kinds of guests and get involved in upfront service.

Duration

12 months with optional 6 months industrial attachment

Student-Teacher Ratio

40 : 1

Mode

Full Time

Programme Outline

Module1: Comparative Retailing
The module is designed to allow the student to appraise retail development through theory and practice and to analyse how retailers respond to changes in consumer buyer behaviour and advancements in technology.  In addition, the student will examine the marketing research utilized in his prediction of consumer behaviour.

Module 2: Store Design and Layout
The module is designed to enable the student to understand and identify the main design and layout considerations in planning retail interiors and exteriors, capable of attracting and retaining customers.

Module 3: Buying
The module is designed to enable the student to understand the role of the buyer within a retail organisation and to appreciate the crucial nature of this position.  In addition, it will look at a variety of sources from which buyers can obtain goods for resale, with consideration for regular supply, suitable quality and a steady cost price.

Module 4: Fashion Merchandising
The module is designed to allow the student to appreciate the dynamic nature of international fashion in retailing, with consideration for a variety of different clients.  The module will look at the importance of retailers own brand labels as well as the critical nature of branding on prices.  In addition, the module will look at forecasting trends within the volatile world of fashion.

Module 5: Principles and Practices of Selling
The module is designed to provide the student with a general introduction to the activity of selling in its many forms – direct selling, personal selling, self service, self election, business to business, Internet selling.  On completion the student will understand the difference between a customer buying and a salesperson selling a commodity.  In addition, the role of selling will be examined in relation to the other aspects of the marketing mix (advertising, promotion, public relations).

Module 6: Retail Law
The module is designed to give an overview of legal issues involved in the retail market, both from the retailer’s perspective and that of the consumer.  The module will briefly examine laws affecting the description of goods, credit issues, health and safety aspects, contractual issues and consumer rights.

Module 7: Organisation and Management
This course provides students with a management perspective on organizational behavior. Organizational behavior is a field of study that specifically focuses on the impact that people have on organizational effectiveness and efficiency. The impact of behavior is considered at three levels.

• First, at the level of the individual, attributes and processes such as personality, motivation, perception, job satisfaction and job performance are identified and the managerial implications for motivating employees are considered.

• Second, at the group level, the important attributes of group dynamics are identified and the managerial implications for motivating employees are considered. Second, at the group level, the important attributes of group dynamics are identified and the managerial implications for developing teams, influencing outcomes, and resolving conflicts are considered.

• Third, at the organisation-wide level of analysis, structure, culture and change are considered as major challenges to managers for achieving quality outcomes. At the three different levels of analysis, managers are concerned with the behavioural implications for achieving goals on the one hand, and adapting goals so that organisations are relevant to their environments on the other hand. Students are concerned with understanding these behavioural implications. The study of organisational behaviour must thus be seen as an essential foundation for professional business education.

Module 8: Introduction to Economics
Economic concepts and ideas are used in both business and government as the basis for much decision-making. This course introduces students to the main economic concepts and provides them with the opportunity to explore some of the key contemporary economic issues.

Module 9: IT Applications 2
This module provides a systematic, structured introduction to the range of information and communication technology (ICT) skills required by students engaged in studying for a modern business degree.
It is recognized that many of the skills will have already been mastered by the student, perhaps from a previous programme or from ad hoc self study.  However such is the importance of these key transferable MS Office and information literacy skills both in the context of the degree programme and for future professional development that it is appropriate to provide this short skills based module.

Intakes

Next intake 2011

Schedule

N.A.

Assessment

A variety of assessment methods are used including assignments and examinations. The assessment of each subject will be based on 60% for final exam and 40% for presentations and projects

Delivery Method

Classroom face to face and self study

Entry Requirement

18 years; GEC "O" "N" level or Completion of High School(for international students); IELTS 4.5 or pass in English level 4 from AEC/Brighton school or Equivalent

Programme Fee

Course	Fee	7% GST	Total Amount
Advanced Diploma in Retail Management	S$6,500.00	S$455.00	S$6,955
Others	Fee	7% GST	Total Amount
Registration Fee	S$200.00	S$14.00	S$214.00
Admission Fee	S$400.00	S$28.00	S$428.00

Medical Check Up

Upon obtaining of approval of student pass you are advised to make a provision of $100 - $200 for medical checks and visa required by the immigration in Singapore. The usual cost of the medical check up will be at approximately S$60 - S$80.

Living Costs

Students staying in Singapore will incur expenses of approximately S$600 - S$800 a month including transportation, food and housing (room sharing costs). This will depend on the lifestyle of the student.

Application Procedure

Students need to submit the following documents to find the eligibility for the programme.

• AEC Admissions Application Form
• ICA’s Form 16 & New V36
• Photocopy of applicant’s travel documents.
• Photocopy of applicants original birth certificate or other documentary evidence of Birth with both parents’ name if there is no Birth Certificate. In cases where a Notarial Certificate is submitted, a photocopy of the official Birth Document or other documentary evidence must still be included.
• Educational Certificates & Transcripts. In cases where a Notarial Certificate is submitted, a copy of the Education Certificate and result transcripts must still be included.
• 2 Passport sized photos.
• Documentary proof of financial ability. (for visa required countries)
• Bank statement/fixed deposit accounts/savings accounts